Junior strategy · creative agency / digital media
Turning cultural signals into sharper creative work.
A portfolio of strategy exercises, content systems, and campaign thinking from a junior strategist learning how ideas move through audiences, platforms, and brands.
CURRENT FOCUS
Eager to gain hands-on experience in a dynamic environment, with a strong ability to build relationships, a keen eye for detail, and a commitment to producing high-quality creative work.
Based in the UK · Flexible to working anywhere
SELECTED WORK
Three pieces across brand strategy, cultural research, and business analysis.
03 projects
Written essay
2026
Deinfluencing and Platform Resistance
An academic research essay on TikTok’s deinfluencing trend.
Research · writing · cultural analysis
Rebrand concept
2026
Kiehl’s Rebrand Concept
A brand strategy and visual refresh concept for Kiehl’s best selling product.
Insight · positioning · creative direction
Research project
2026
Swoop: How Does a Growing Travel Brand Stay Ahead?
A strategy and entrepreneurship research project exploring how a specialist travel brand scaled.
Research · interview · analysis
FEATURED CONCEPT
Kiehl’s Rebrand Concept
A deck-led rebrand concept exploring how Kiehl’s could keep its apothecary credibility while showing up with more warmth, clarity, and digital fluency.
Role: insight · positioning · creative direction
Format: PowerPoint concept deck, edited into a portfolio case preview
14-slide source deck
DOCUMENTARY PROJECT
Short documentary on yoga and wellbeing
I acted as producer and co-editor on a short documentary exploring yoga’s benefits for wellbeing. I helped develop the original concept, secured filming permissions, scoped risk, coordinated shoots, and organised the production schedule so the team could meet deadlines while leaving room to reshoot when technical issues came up.
Producer: concept development · permissions · risk management · shoot coordination
Co-editor: interview selection · mood refinement · calm b-roll · colour correction · text transitions
Producer
Co-editor
Where I can help a strategy team.
Built for early-stage support: fast research, clear decks, social-native ideas, and measurement loops that keep creative accountable.
Audience insight
Finding useful signals in audience behaviours, platform habits, comments, competitors, and cultural context.
Campaign thinking
Helping turn a brief into a sharper idea, a clearer promise, and a reason for people to care.
Social content
Mapping content formats, hooks, calendars, creator references, and platform-native ways to express an idea.
Measurement loops
Using simple reads of performance, attention, and response to make the next creative decision better.
ABOUT
I’m interested in the bit before the idea gets big.
Quick to learn, and ready to bring energy and a positive attitude to the industry, supporting a team in achieving its goals - demonstrated through consistently high-standard project work throughout university.
Open to junior strategy placements, internships, and conversations in general.
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